Discovery: the customer's background
Know how to gather the key information to tailor your advice and enrich the customer relationship.
4 min
Training courses,
ready to deploy.
We bring together innovation and field experience with RMS Consulting.
Since 2008, RMS Consulting has trained the best teams in retail. Together, we have built an exceptional partnership and put this field expertise at the service of your teams, helping them progress with proven methods.
- 250+
- Brands supported
- 10,000+
- People trained
- 9.7/10
- Client satisfaction
on projects in France and internationally.
on sales, client experience, management & training topics.
across all our engagements in 2025.
RMS Consulting
Axelle Pavie, founder
First, knowledge is shared…
…then we measure what really sticks.
Partnership Co-built with RMS
A turnkey catalog of courses.
Help yourself.
138
Minutes of training
35
Modules available
Motivating and delegating: motivation
Identify each sales advisor's motivation levers and delegate to help them grow.
4 min
The evolving customer
Understand how customer needs evolve and adapt the in-store experience accordingly.
3 min
Being a leader, part 1: ambition
Define an ambitious vision for your team and lead by example to carry it every day.
4 min
Managing KPIs
Read and steer your key indicators to turn them into concrete levers for action in store.
4 min
The personalized opener
Master the art of starting the in-store conversation in a natural, relevant and engaging way.
5 min
Discovery: the customer's background
Know how to gather the key information to tailor your advice and enrich the customer relationship.
4 min
Motivating and delegating: motivation
Identify each sales advisor's motivation levers and delegate to help them grow.
4 min
The evolving customer
Understand how customer needs evolve and adapt the in-store experience accordingly.
3 min
Being a leader, part 1: ambition
Define an ambitious vision for your team and lead by example to carry it every day.
4 min
Managing KPIs
Read and steer your key indicators to turn them into concrete levers for action in store.
4 min
The personalized opener
Master the art of starting the in-store conversation in a natural, relevant and engaging way.
5 min
Running a morning brief
Structure a short, punchy team brief to kick off the day with clear goals.
3 min
The sales advisor's role and missions today
Understand how the sales advisor's craft has evolved and its key missions in modern retail.
4 min
Coaching on a sale
Support a sales advisor in a real situation to help them improve, sale after sale.
3 min
Storytelling
Master the art of connecting a brand story to the customer's interests and desires.
5 min
Leading a corrective conversation
Learn to address a behavior fairly to correct it without damaging the relationship.
5 min
Handling objections
Learn to recognize, understand and handle objections to protect and strengthen the customer relationship.
5 min
Running a morning brief
Structure a short, punchy team brief to kick off the day with clear goals.
3 min
The sales advisor's role and missions today
Understand how the sales advisor's craft has evolved and its key missions in modern retail.
4 min
Coaching on a sale
Support a sales advisor in a real situation to help them improve, sale after sale.
3 min
Storytelling
Master the art of connecting a brand story to the customer's interests and desires.
5 min
Leading a corrective conversation
Learn to address a behavior fairly to correct it without damaging the relationship.
5 min
Handling objections
Learn to recognize, understand and handle objections to protect and strengthen the customer relationship.
5 min
Two courses, designed for retail.
18 modules 4h19
The fundamentals of selling
Master the basics of the sales advisor's craft: welcoming customers, discovering needs, building the pitch, handling objections and closing. A complete learning path for new sales advisors as well as those who want to revisit the fundamentals.
17 modules 4h01
In-store management
Lead, motivate and grow an in-store sales team. Practical tools for store managers and team leaders.
Three steps to deploy.
Open the store
From your Aydee dashboard, head to the store and browse the campus training catalog.
Buy your training
Select the course or courses that fit your teams; they join your workspace in a few clicks.
Add to the academy
In the academy, drop your purchased courses into one or more learning paths for your talents.