
Being a leader, part 1: ambition
Define an ambitious vision for your team and lead by example to carry it every day.
Lead, motivate and grow an in-store sales team. Practical tools for store managers and team leaders.
Chapter 1
Stepping into the role and establishing your leadership
The role of the store manager
Understand the key missions and responsibilities of a store manager today.
12 min
Being a leader, part 1
Lay the foundations of your leadership: vision, leading by example and legitimacy.
15 min
Being a leader, part 2
Embody your leadership every day and rally your team around a shared direction.
10 min
Being a leader, part 3
Grow your leadership over time, including in difficult moments.
18 min
Skills quiz 1
Validate what you learned in the chapter on the role and leadership.
14 min
Chapter 2
Energizing your team and recognizing performance
Running a morning brief
Structure a short, punchy team brief to kick off the day with clear goals.
20 min
Running a challenge
Launch and pace a team challenge to boost engagement and performance.
16 min
Giving praise
Recognize your team's wins with sincerity to strengthen motivation.
11 min
Skills quiz 2
Validate what you learned in the chapter on team energy and recognition.
13 min
Chapter 3
Correcting, motivating and delegating day to day
Leading a corrective conversation
Address a behavior fairly to correct it without damaging the relationship.
17 min
Motivating a sales advisor and delegating: motivation
Identify each sales advisor's own motivation levers to keep them engaged over time.
9 min
Motivating a sales advisor and delegating: delegation
Delegate effectively to empower your sales advisors and help them grow.
19 min
Skills quiz 3
Validate what you learned in the chapter on correcting, motivating and delegating.
22 min
Chapter 4
Coaching your sales advisors and steering performance
Coaching on a sale
Support a sales advisor in a real situation to help them improve, sale after sale.
8 min
Managing KPIs
Read and steer your key indicators to turn them into concrete levers for action in store.
12 min
Managing your time
Organize your priorities as a manager to stay effective without getting overwhelmed.
15 min
Skills test 4
Validate all the skills acquired throughout the manager learning path.
10 min