Management

In-store management

Lead, motivate and grow an in-store sales team. Practical tools for store managers and team leaders.

4h01 17 modules

Course structure

  • Chapter 1

    Stepping into the role and establishing your leadership

    5 modules
  • 1

    The role of the store manager

    Understand the key missions and responsibilities of a store manager today.

    12 min

  • 2

    Being a leader, part 1

    Lay the foundations of your leadership: vision, leading by example and legitimacy.

    15 min

  • 3

    Being a leader, part 2

    Embody your leadership every day and rally your team around a shared direction.

    10 min

  • 4

    Being a leader, part 3

    Grow your leadership over time, including in difficult moments.

    18 min

  • 5

    Skills quiz 1

    Validate what you learned in the chapter on the role and leadership.

    14 min

  • Chapter 2

    Energizing your team and recognizing performance

    4 modules
  • 6

    Running a morning brief

    Structure a short, punchy team brief to kick off the day with clear goals.

    20 min

  • 7

    Running a challenge

    Launch and pace a team challenge to boost engagement and performance.

    16 min

  • 8

    Giving praise

    Recognize your team's wins with sincerity to strengthen motivation.

    11 min

  • 9

    Skills quiz 2

    Validate what you learned in the chapter on team energy and recognition.

    13 min

  • Chapter 3

    Correcting, motivating and delegating day to day

    4 modules
  • 10

    Leading a corrective conversation

    Address a behavior fairly to correct it without damaging the relationship.

    17 min

  • 11

    Motivating a sales advisor and delegating: motivation

    Identify each sales advisor's own motivation levers to keep them engaged over time.

    9 min

  • 12

    Motivating a sales advisor and delegating: delegation

    Delegate effectively to empower your sales advisors and help them grow.

    19 min

  • 13

    Skills quiz 3

    Validate what you learned in the chapter on correcting, motivating and delegating.

    22 min

  • Chapter 4

    Coaching your sales advisors and steering performance

    4 modules
  • 14

    Coaching on a sale

    Support a sales advisor in a real situation to help them improve, sale after sale.

    8 min

  • 15

    Managing KPIs

    Read and steer your key indicators to turn them into concrete levers for action in store.

    12 min

  • 16

    Managing your time

    Organize your priorities as a manager to stay effective without getting overwhelmed.

    15 min

  • 17

    Skills test 4

    Validate all the skills acquired throughout the manager learning path.

    10 min