Aydee vs ToldUnTold
Premium cinematic content built for luxury facing agile, autonomous microlearning.
Aydee is a microlearning app built for retail. It connects training to commercial performance, from salespeople to managers up to head office, through AI, gamification, challenges, an integrated product catalogue and field-oriented analytics.
ToldUnTold is a retail training platform that bets on cinematic content produced in-house, advanced business intelligence and a strong luxury focus. It addresses major houses and premium brands.
Aydee vs ToldUnTold, point by point
| | |
|---|---|---|
| Product core | Microlearning and retail training, at the centre. | Premium cinematic content, luxury-oriented. |
| Target audience | Retail teams: salespeople, managers, trainers, head office. | Luxury houses and major brands. |
| Format | Mobile-first app built for the field, also accessible on tablet and computer. | Web and mobile (social-media-inspired UX). |
| Product knowledge | Product catalogue integrated across the whole solution, for targeted product training. | Product-Focused Selling with catalogue integration. |
| News feed | Integrated news feed, like an internal social network, to engage and inform teams. | Social-media-inspired UX for content, without an internal news feed. |
| AI | AI at the heart of the product: it helps trainers create content and boosts engagement in the app. | Creation AI (Content Studio) and in-store sales assistant (TU Agent). |
| Impact on sales | Analytics connecting training and commercial performance. | Advanced Business Intelligence (sales attribution). |
| Deployment & autonomy | Easy onboarding, fast updates by the teams. | Cinematic content produced by their teams. |
| Content & model | Agile, accessible and natively French-speaking content. | Premium content; key capabilities in the Enterprise plan (from €5/user/month). |
The difference
Why choose Aydee
Performance, not just training
Every module is connected to sales: product catalogue, challenges and results-oriented analytics. We do not just measure courses completed, but their impact on the shop floor.
Built for retail
A mobile-first app designed for the field, from salespeople to managers up to head office. A simple, engaging experience, adopted between two customers.
AI in service of the job
AI speeds up content creation and personalises learning paths, directly serving skill growth and in-store conversion.
Fast deployment, autonomous teams
Light setup and immediate onboarding: your teams create, update and run their content without friction or dependency.
What it changes in store.
in training completion rate, because short, playful modules finally make people want to learn between two customers.
product content viewed each week: the catalogue becomes a reflex for finding the right argument before every sale.
salespeople feel more at ease with the customer, better equipped to advise, reassure and convince day to day.
Frequently asked questions
Is ToldUnTold reserved for luxury?
Its positioning is strongly oriented towards luxury and major brands. Aydee addresses retail networks of every size, with an accessible French-speaking approach.
What is the difference in model?
ToldUnTold bets on cinematic content produced in-house, with key capabilities in the Enterprise plan. Aydee favours team autonomy and fast deployment.
How much does ToldUnTold cost?
The Platform plan starts at €5/user/month according to their pricing page; the most advanced features are on request (Enterprise plan).