In-store visual merchandising

Course structure

• Chapter 1

  Merchandising fundamentals

  2 modules
• 1

  The golden rules of merchandising

  Eye level, hand level: the principles that guide the eye.

  12 min

• 2

  Building a window display

  Choose a theme, prioritize the pieces, tell a story in 3 seconds.

  15 min

• Chapter 2

  Energize and stage

  4 modules
• 3

  Energizing a shelf

  Reorganize a section to relaunch sales in a category.

  10 min

• 4

  Staging a product universe

  Stage a coherent universe that makes people want to buy.

  18 min

• 5

  The role of POS displays

  Use POS displays well: quantity, placement, message, exposure time.

  14 min

• 6

  Measuring the impact of a merchandising plan

  Compare before and after, isolate what works, adjust the plan.

  20 min