Discovery: the customer's background
Know how to gather the key information to tailor your advice and enrich the customer relationship.
4 min
Turning traininginto lasting performance.
01 / 03
In a world where everything can be bought online, your clients expect an exceptional experience in store.
It rests on outstanding service, delivered by teams who embody your brand.
Raising your teams to that level takes the right tools. That is what Aydee gives them.
Lesson generation
AI writes and structures the lessons of your modules from your brand content.
Activity generation
Quizzes, flashcards and exercises generated automatically to anchor every lesson.
Brand content
AI analyzes your copy and visuals, and learns your brand's tone to write it right.
Generating...
Challenges
Games and challenge schedules generated by AI, to energize the network effortlessly.
We bring together innovation and field experience with RMS Consulting.
Since 2008, RMS Consulting has trained the best teams in retail. Together, we have built an exceptional partnership and put this field expertise at the service of your teams, helping them progress with proven methods.
- 250+
- Brands supported
- 10,000+
- People trained
- 9.7/10
- Client satisfaction
on projects in France and internationally.
on sales, client experience, management & training topics.
across all our engagements in 2025.
RMS Consulting
Axelle Pavie, founder
Platform · HQ
A back-office to create, steer and measure.
Analytics
Visualize your stores' activity by region. Your whole retail fleet, at a glance.
New York
Retail Score: 87/100
Creation
Create and publish your modules in a few clicks. No developer, no agency.
From what content?
AI will generate the selected modules from this source.
Documents URL Description Products
Fall-winter collection guide.pdf
72 % 1.8 MB
Challenges 
Launch challenges between stores. Real-time leaderboard, podium included.
AI media library
Every media asset analyzed, ready for AI to put to work.
Analyzing...
Multilingual
Publish your learning paths in more than 40 languages, in one click.
English
Chinese
Japanese
French
Spanish
German
Italian
Dutch
Portuguese
Polish
Russian
Ukrainian
Romanian
Hungarian
Bulgarian
Indonesian
Lithuanian
Partnership Co-built with RMS
No time to build them ?
Help yourself.
138
Minutes of training
35
Modules available
Motivating and delegating: motivation
Identify each sales advisor's motivation levers and delegate to help them grow.
4 min
The evolving customer
Understand how customer needs evolve and adapt the in-store experience accordingly.
3 min
Being a leader, part 1: ambition
Define an ambitious vision for your team and lead by example to carry it every day.
4 min
Managing KPIs
Read and steer your key indicators to turn them into concrete levers for action in store.
4 min
The personalized opener
Master the art of starting the in-store conversation in a natural, relevant and engaging way.
5 min
Discovery: the customer's background
Know how to gather the key information to tailor your advice and enrich the customer relationship.
4 min
Motivating and delegating: motivation
Identify each sales advisor's motivation levers and delegate to help them grow.
4 min
The evolving customer
Understand how customer needs evolve and adapt the in-store experience accordingly.
3 min
Being a leader, part 1: ambition
Define an ambitious vision for your team and lead by example to carry it every day.
4 min
Managing KPIs
Read and steer your key indicators to turn them into concrete levers for action in store.
4 min
The personalized opener
Master the art of starting the in-store conversation in a natural, relevant and engaging way.
5 min
Running a morning brief
Structure a short, punchy team brief to kick off the day with clear goals.
3 min
The sales advisor's role and missions today
Understand how the sales advisor's craft has evolved and its key missions in modern retail.
4 min
Coaching on a sale
Support a sales advisor in a real situation to help them improve, sale after sale.
3 min
Storytelling
Master the art of connecting a brand story to the customer's interests and desires.
5 min
Leading a corrective conversation
Learn to address a behavior fairly to correct it without damaging the relationship.
5 min
Handling objections
Learn to recognize, understand and handle objections to protect and strengthen the customer relationship.
5 min
Running a morning brief
Structure a short, punchy team brief to kick off the day with clear goals.
3 min
The sales advisor's role and missions today
Understand how the sales advisor's craft has evolved and its key missions in modern retail.
4 min
Coaching on a sale
Support a sales advisor in a real situation to help them improve, sale after sale.
3 min
Storytelling
Master the art of connecting a brand story to the customer's interests and desires.
5 min
Leading a corrective conversation
Learn to address a behavior fairly to correct it without damaging the relationship.
5 min
Handling objections
Learn to recognize, understand and handle objections to protect and strengthen the customer relationship.
5 min
Aydee connects to your tools, not the other way around.
Okta
Microsoft Entra
Google Workspace
Auth0
Lucca
Workday
BambooHR
PayFit
Slack
Microsoft Teams
WhatsApp Business
Zoom
Google Calendar
Outlook
Akeneo
Compatible with industry standards: SCORM, xAPI, LTI and SCIM.